Alexandra is revving up for biggest show yet

Pull out the warm jackets, polish off the walking shoes, and get the cameras ready, the 27th Annual Alexandra Truck Ute & Rod Show is shaping up to be a beauty.

To set the scene for our readers who may not have had the pleasure of attending this event, Alexandra is a picturesque country town about 130km north-east of Melbourne described as being the “gateway to the high country”.

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It’s a major town in the local region, steeped in history, including strong links to cattle grazing, timber milling, and timber hauling.

It’s also popular with Victorians in particular for its proximity to fishing, waterskiing and boating on nearby Lake Eildon and along the Goulburn River.

The annual Truck Ute & Rod Show happens on the city’s main streets which are turned into pedestrian-only zones on the Sunday, allowing all the trucks, utes and hot rods to park up and show off on bitumen, minimising dust and maximising the shine.

While the main event is definitely the Sunday, the whole weekend has something to offer showgoers.

Befitting for a truck event, the stage rolls into town on the back of a custom trailer and provides a focal point for the festivities.
(Image: Prime Creative Media)

For the trucking community, there’s the opportunity to catch up for a barbecue at Yarck on the Saturday morning from 11am before the Alexandra Truck Run rolls out from Noon and heads to town, arriving in time for a service at the Victorian Truck Driver’s Memorial in the Rotary Memorial Park at 2pm. The memorial is described as “a place of reflection and solemn remembrance for families and friends of Victorians who have lost their lives while at work on the road, or after a significant link to the transport industry”.

Sunday morning kicks off from 4.30am for the exhibitors and drivers as they muster up, ready to be guided into place and fill the local streets with plenty of eye candy for the 15,000 or so expected visitors to enjoy.

Aside from the vehicles – and last year there were more than 350 trucks and 32 hot rods, registered – there’s a wood chop competition, children’s rides and arcade area too.

The town itself is another highlight for its classic country architecture and friendly customer service. 

The organising committee have set the event up to give back to the people in the local area, so the local businesses open their doors to visitors all day, the local cafes provide food and coffee, and extra food stalls are drawn only from charity groups in the area raising money to support their causes (there is no food van alley here). 

All profits from the event itself, including raffles and a charity auction, go back to local charities, with more than $33,000 allocated last year.

Adding to the ambiance of the event is the sound of music from the main stage, with organiser Andrew Embling saying this year’s line-up is sure to be a hit.

“Brooke Taylor and the Poison Spitting Gin Queens are locked in, and Golden Guitar winner Paul Costa will be here too. They are two great acts, people will love them,” Embling says.

Golden Guitar winner Paul Costa will perform at this year’s show

The musicians will take turns rocking the stage from 10am to 2pm when the charity auction of donated truck goods is held, followed by the presentation of show trophies at 3.30pm.

The success of the event is helped by the backing of local businesses such as Simpsons Caltex Fuel which has donated a $1000 fuel voucher for the raffle and Alexandra IGA with a $1000 food voucher to spend in store. 

Other raffle prizes include $1000 to spend at participating shops in Alexandra, and $500 for Thornton Butchers and Deli.

“The raffle’s $5 a ticket, only 2,000 tickets sold, and it’s drawn at 3.30pm,” Embling says.

This year’s show will also feature a special historical display from the local Country Fire Authority (CFA) which is celebrating its 150th year.

Other notable supporters backing this year’s event include Larsen’s Truck Sales, Hallam Truck Centre, Foodworks Alexandra, H.T. Turf Group, Fireblade Constructions, Multispares Truck Parts and Murrunindi Shire Council.

Entry to the show is free and the Alexandra Visitor Information Centre is the best point of contact for local accommodation options (see

If you’re interested in exhibiting, sponsoring or bringing your vehicle along on the day, check out or phone Andrew Embling on 0418 233 038.

For Deals on Wheels readers, there’s a chance to meet some of our team and pick up a copy of the magazine too – we’ll be at the show in force and look forward to seeing you out there!


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