CargoWise, WWA in data integration move

Real-time connections between all parties can help freight forwarders navigate global supply chain operations more efficiently

The digital connection between CargoWise and WorldWide Alliance (WWA) systems now incorporates multiple integrated data streams to deliver a better user experience for CargoWise operators, WWA members and their customers.

WorldWide Alliance (WWA) is a network of the world’s leading NVOCCs providing less-than-container-load (LCL) cargo solutions, and CargoWise is a leading cloud-based logistics execution software developed by WiseTech Global.

“The collaboration between WWA and WiseTech is evidence of how beneficial real-time, integrated connections are to all parties,” WWA MD Kristian Larsen says.

“As the shipping industry continues to look for solutions to alleviate capacity constraints, there is an increasing need for logistics providers to adapt and be flexible, moving quickly to provide end customers with the most efficient, integrated, and cost-effective LCL solution.

The new system further expands CargoWise and WWA’s integration of key rate and operational data through inclusion of booking requests and confirmations, shipping instructions, sailing schedules, cargo tracking events, and rates.

“Our direct connection with CargoWise means we are reaching our global network of customers and providing a push-and-pull of vital data sets and unrestricted message exchanges that promote automation, visibility and operational excellence – all on the one platform,” WWA IT director Eric D’Souza says.

Neil Barni, who founded CargoSphere and whose WiseTech Global business unit designed the digital rate connector says a combined system will improve supply chain efficiency.

“The benefits of combining real-time rates, schedules, bookings and tracking on the one system and accessible with just a few mouse clicks means freight forwarders are able to navigate the complexity of the global supply chain in a more efficient and time sensitive way,” Barni says. 

The integration allows mutual customers of CargoWise and WWA to use CargoWise to quote and operationalise shipments based on automated, digital data streams that originate from the WWA system, providing a single source of data with no manual re-entry, he adds.

“Data quality throughout the lifecycle of a shipment is critical.

“CargoWise leverages industry-tested algorithms and business intelligence to optimise outcomes for its customers.

“We’ve expanded the integration to provide CargoWise users with access to on-demand contract rates directly from WWA or to full data sets of negotiated rates.

“Together with a real-time audit process and interactive notification function, customers can view large volumes of amended rates and provide immediate electronic feedback to WWA on rate approvals.

“We continue to focus on growing the CargoWise ecosystem and realising our vision of connecting the global ocean carriers and global LCL carriers to their customers, enhancing collaboration on our leading CargoWise platform, and reducing operational pain points.”

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