The Truck Industry Council’s (TIC) T-Mark truck sales data has been released for the final month of last year, with 3,250 heavy vehicles being sold to finish another busy year.
While December’s numbers didn’t rival the 3,345 trucks sold in November, it did bring the total truck sales for 2024 to just under 40,000.
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Total trucks
In the total trucks market, there was simply no stopping Isuzu. A further 1,184 truck sales for December saw it surpass 13,000 total sales for the year, with Hino a distant second in December with 426 sales made. From there, Kenworth (358) remained close behind Hino in the top three, with Fuso (323) and Volvo (220) also keeping competitive.
Iveco was the final brand to hit three figures in December with 176 sales, with Scania (95), Mercedes-Benz (82) and Mack (62) all not too far behind.
Renault (59), UD Trucks (55) and MAN (51) all finished in the 50s for the month, with DAF (32) and Volkswagen (32) keeping ahead of a tight pack to finish that included the likes of Hyundai, Freightliner, Dennis Eagle and Western Star.
Heavy duty
In the heavy duty market, Kenworth completed a comprehensive 2024 with a December rout, recording 358 sales for the month. The total market saw 1,381 sales made in the final month of the year, with Isuzu (220) and Volvo (211) finishing incredibly close on the podium.
From there, Scania was next best with 95 sales, with Hino (77), Mercedes-Benz (68) and Mack (62) all close. Fuso with 59 sales and Iveco with 54 both surpassed the half-century mark, while the same couldn’t be said for UD Trucks (49), MAN (46) and DAF (41). The final sales belonged to Freightliner (16), Dennis Eagle (13) and Western Star (12) in a tight finish.
Medium duty
There were no surprises in the medium duty market as Isuzu capped off a superb 2024 with 345 sales in December. Out of a total of 706 medium duty trucks sold in Australia in December, Isuzu nearly snatched half of them, with Hino (215) also catching its fair share of the market. The competitors were far behind the top two, with Fuso (93) also extending its lead over the likes of Iveco (22) in December. From there, it was single figure sales for all other brands, including Volvo (nine), UD Trucks (six), Hyundai (five) and Mercedes-Benz (five).
Light duty
It was all about Isuzu again in the light duty segment, with 619 December sales ensuring the stellar brand captured more than half of the total 1,163 light duty truck sales made last month. Sitting well behind Isuzu in second place was Fuso with 171 sales, with Hino (134) and Iveco (100) also cracking the triple figure mark in the final month of 2024. Trailing the leaders was Renault with 59 sales and Volkswagen with 32, while Hyundai (14) and Ford (11) were the only other brands to surpass double digits in December.
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