Vacant Volvo Group Brisbane Truck Show spot filled fast

Pandemic puts paid to truckmaker’s involvement in 2021's big event

Vacant Volvo Group Brisbane Truck Show spot filled fast
HVIA chief executive Todd Hacking


Volvo Group Australia has reluctantly withdrawn from the Brisbane Truck Show (BTS) but, while a solid blow, organiser Heavy Vehicle Industry Australia (HVIA) reports the resultant space has been quickly filled.

The pandemic is having far-reaching effects on events generally but an unfazed HVIA chief executive Todd Hacking notes that the show is surmounting them.

"Naturally it is disappointing when one of our major exhibitors has to pull out of a show," Hacking says.

"However it has happened before and we understand that COVID has impacted manufacturers to varying degrees. 

"However, the show will go on.

"In fact the show floor is like a bucket of water – you pull out and the spot is instantly filled, as it is in this instance.

"That is how much demand there is for space and the 2021 show is a sellout.

"We know how much our industry and its customers are looking forward to getting together in Brisbane in May 2021 and most see it as the opportunity to reconnect and kickstart the industry.

"For us it is full steam ahead and we have exciting announcements about the show in the months ahead."

It is understood other exhibitors have expanded their footprints to take up the space.

2021 Brisbane Truck Show locked and loaded

Volvo points to COVID-19 uncertainty for the decision.

"The current climate of uncertainty regarding travelling across state borders and the possible rapid implementation of social restrictions has created a challenging environment for all businesses to operate within," the truck maker says.

"This uncertainty coupled with the associated risks has affected events and exhibitions all around the world.

"These events require considerable resources and forward visibility to plan and execute.

"The recurring impact of the COVID-19 pandemic on our society continues to affect planned events and travel.

"As a result Volvo Group Australia has reluctantly made the decision not to take part in the 2021 Brisbane Truck Show.

"Volvo Group Australia is totally committed to supporting the Australian economy and the road transport industry.

"We look forward to a time where we can showcase the best transport solutions and products our group has to offer, safely, and in person.

"In the meantime, we will continue to keep Australia moving."


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