With a new integrated approach that brings together all brands under the PACCAR umbrella, PACCAR Parts Australia is all set to dazzle the stage at the 2021 Brisbane Truck Show
PACCAR Parts Australia is back at the Brisbane Truck Show and, this year, its showcase is bigger and better than ever before. Punters will get the opportunity to browse through the extensive range of Kenworth, DAF, PACCAR Genuine and TRP aftermarket range of products at dedicated digital kiosks. Furthermore, the PACCAR Australia stand will be displaying the latest genuine parts fitted to a selection of trucks, giving visitors the opportunity to see product in-situ.
“This year, the PACCAR Australia stand will feature PACCAR Parts and TRP product alongside, and fitted to, Kenworth and DAF trucks,” PACCAR Parts marketing services and business development manager Anthony Kwan says.
“Previous Truck Show stands have seen a segregation of the brands in their own space. However, this time, we have taken an integrated approach where you’ll see all brands under the PACCAR Australia umbrella as an integrated and united front.
“Instead of having our PACCAR parts and products in a display cabinet, we will have a selection of truck models fitted out with these parts so people can really see how they would look on a truck.
“If any of the parts interest you, feel free to speak to one of our team at the stand. We’ll also have an interactive display next to every truck, which not only contains the truck specifications, but also the aftermarket parts the truck has been accessorised with.”
TRP PARTS
Visitors will also be able to learn more about TRP Parts, which is PACCAR Parts’ in-house aftermarket parts brand that offers an ever-expanding range of reliable and quality parts catering to all makes of trucks and trailers.
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“The benefit of TRP over generic aftermarket products is that, being a PACCAR brand, our range goes through that same rigorous testing as you would expect from PACCAR to ensure that quality, durability and compliance is at or above industry standards,” Kwan explains.
“Furthering that, and also to demonstrate our commitment to quality and ensure peace of mind for our customers, all TRP parts sold are backed by a 12-month hassle-free warranty.”
Visitors can browse through the entire TRP range guide at the kiosk at the PACCAR Australia stand.
TRP products are available at all 59 stores in the PACCAR Parts dealer network, which includes dedicated TRP stores in Adelaide, Warrnambool, Geelong, Somerton, Pakenham and Roma and Emerald in Queensland.
CATALOGUE AND MERCHANDISE
At the Truck Show this year, PACCAR Parts Australia will be launching the first volume of its brand new four-part trailer parts catalogue.
“What’s really groundbreaking about this new trailer catalogue is that we are compiling all the most popular trailer parts brands as well as our own quality aftermarket brand, TRP, into one catalogue,” Kwan says.
“Visitors can view the catalogue at our interactive stand and leave their details to get a copy the moment these catalogues become available. They’ll be hot off the press by the time of the Truck Show.”
This year’s stand will feature a new PACCAR Parts genuine merchandise shop that will have on display the new Kenworth range. The shop will also be the launchpad for the new DAF range of quality genuine merchandise, which has been freshly imported from Europe.
“The stylish new DAF genuine merchandise range will add a touch of class to an already classy brand,” Kwan says.
PRIVILEGES PROGRAM
“We will also have some privileges member discounts on the official merchandise, exclusively at the Brisbane Truck Show. Visitors can register instantly on at a kiosk to become a PACCAR Parts Privileges member. Upon registration, they will be given a membership number and they can go straight to the merchandise shop and get access to those discounts,” Kwan explains.
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PACCAR Parts’ Privileges program is easy to join and offers immediate benefits. Membership is free and the Privileges card can be used at both TRP and PACCAR Parts stores. Members can log in to their online account and track the savings they’re making on the loyalty and privileges offers. Members also receive all the latest offers and view a selection of high-quality truck and trailer parts, accessories and merchandise with new discounts on a regular basis.
For details about PACCAR Parts Australia, the TRP aftermarket range
and the PACCAR Parts privileges program, visit stand 40 at this year’s Brisbane Truck Show.