Hino hails record Australian sales momentum

Japanese truckmaker hits monthly and half-year milestones here

Hino Australia is enjoying a bumper sales year, with its best-ever single month in June capping off a record first half of the year.

The delivery of 761 trucks in June marginally bettered last year’s record June result of 752 and continued a run of record sales results in April and May, which both surpassed any previous years’ results in those months.

The Japanese manufacturer’s strong results in the second quarter was a key contributor to sales of 3,208 units in the first half of the year, which is a 6.9 per cent improvement over the previous record of 3,001 sales in the same period in 2008. 

“The truck market continues to go from strength to strength, particularly in the light and medium-duty segments,” Hino Australia general manager of sales and supply chain Brian Wright says..

“We have been well positioned to capitalise on this market performance by virtue of the new products we have introduced over the last three years.”

June’s truck market overall sat in record sales territory

Hino’s charge has been led by the light-duty 300 Series.

“Almost a year after its launch, the numbers tell the story for the new 300 Series – we achieved a national market share of 23.8 per cent,” Wright says.

“Light-duty sales are being driven by high confidence in the online retail sales and construction industries while the rental market is showing strong signs of returning to levels of previous years.”

Meanwhile, its medium-duty Hino 500 Series Standard Cab’s strength was key to Hino achieving a national market share of 35.41 per cent year-to-date in medium-duty sales.

The 500 Series Standard Cab was market leader in Queensland and Victoria, with medium-duty market shares of 37.4 per cent and 36.7 per cent respectively.

“Both the light-duty 300 Series and medium-duty 500 Series Standard Cab boast class-leading safety packages, which have been well received by our customers – our Hino SmartSafe package extends to the all-new 700 Series, which was launched last month, and is the safest Hino Australia truck ever with the addition of Driver Monitor,” Wright says.

“Providing our customers with national sales and service support is an ongoing priority for Hino Australia with new or improved premises opening in Hobart (Tasmania), Hamilton (VIC), and Lismore and Orange (NSW) already this year, with future expansions projected.”

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