Industry best warranty sweetens Isuzu market leadership

Truck sales boomed in 2022, reflecting a post lockdown rebound in consumer spending and a surge in construction, with Isuzu Australia Limited (IAL) the top-selling truck brand for an unprecedented 34th consecutive year

IAL Chief of Sales and Aftersales Ben Lasry says nearly one in three trucks sold in Australia last year had an Isuzu badge on the front of it.

According to T-Mark reports issued by Truck Industry Council (TIC), owner and compiler of the official T-Mark truck market sales database, a total of 13,360 Isuzu trucks were sold last year, a record for the brand and a whopping 31 per cent higher than 2021.

Lasry attributes Isuzu’s ongoing market leadership to several factors: trucks that are precisely engineered to be fit for purpose, as well as the exceptional aftersales care given to customers. 

BEST BAR NONE

“Last year we set the bar even higher with the release of an industry-leading aftercare package that delivers customers an even better value proposition for newly purchased Isuzu vehicles,” Lasry says.

“The major aftercare upgrade applies to the new N Series range of trucks released in November 2021 and the F, FX and FY Series models unveiled in April last year, with majority of the entire line-up now coming with a standard six-year warranty, much higher distance limits than before, as well as six years of Isuzu’s Roadside Assist offering.

“This comprehensive support gives our customers confidence that we back our trucks to get the job done, just as much as they do.”

MOTIVATING FACTORS

Isuzu customer Casey Landman, owner of Melbourne-based Fourth Phase Electrics, says the extra warranty period that Isuzu offer as standard is one of the reasons he chose an NPR 45-155 SWB Tradepack Auto for his electrical contracting business.

“Six years, I mean it’s pretty bloody good,” Landman says of the warranty that came with his new workhorse, which can fit three times as much gear and materials as his old ute. 

The sheer volume of trucks Isuzu has sold during its 50 years of operations in Australia has given the brand enormous insights into how Isuzu products perform over time. 

“Our products are specifically engineered to perform a task, which is what they’ve been doing extremely well for 50 years in Australia,” Lasry says.

PEACE OF MIND

For the Isuzu N Series, which includes the popular Tradepack and Traypack variants from the Ready-to-Work range, the aftersales package includes an industry-best six-year 250,000-kilometre warranty with no hours stipulation for all 4×2 N Series trucks, along with a six-year roadside assistance package.

In the medium-duty range, the FRR/FRD, FSR/FSD and FTR models, which cover trucks from 8,000 kg GVM up to the 15,000 kg GVM mark, the package includes six-year standard factory warranty on cab chassis / 300,000 kilometres with no engine hour limit and six years of Isuzu 24/7 Roadside Assist.

For FV cab chassis models in the 16,500 kg GVM to 26,000 kg GVM bracket, the warranty has been extended to six-year standard factory warranty / 500,000 kilometres with a generous 8,000 engine hour limit as well as six years of roadside assistance. 

The enhanced warranty package also applies to Isuzu’s heavy-duty FX and FY range, usually covering applications such as mining, waste, earthmoving and concrete, with a GVM of 35,000 kg.

Businesses taking on a truck-punishing roster of concrete agitating, garbage collection and compaction and those working off-road, haven’t been forgotten in Isuzu’s newest aftercare upgrade.

PART AND PARCEL

“IAL understands the rigid compliance and safety requirements that surround operating a truck in harsh applications in Australia,” Lasry says.

“We’ve decided to call this out and allocate a warranty structure that is aligned to the duty cycle of an Isuzu truck working in these types of conditions.

“To give customers greater peace of mind, we’ve removed the engine hours stipulation on all new 4×4 MY22 models and those specified for concrete agitating or rubbish compaction and upgraded the kilometre limit across our entire medium- and heavy-duty range.”

Lasry says the extended warranty offerings were crafted by IAL with their customers’ best interests in mind.

“Whether it’s out in the field or working an inner-city rubbish route, our customers can take comfort in knowing that their transport fleet will be covered with one of the most comprehensive aftersales support packages available in the Australian truck market to date,” he says.  

For more information visit www.isuzu.com.au

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