The truck you want is now easier to find following the launch of TradeTrucks.com.au, a new feature-rich used equipment classifieds website from Trader Group, publisher of Australasian Transport News, Owner//Driver, SupplyChain Review and Deals On Wheels.
There you will find around 8,000 items already listed, with
plenty more to come.
The website is the one of eight new classifieds websites
unveiled by Australia’s leading publisher of transport and
machinery titles. The new sites will offer consumers easier ways to
find earthmovers, farm machinery, plant and equipment, trucks and
buses, cars, boats and motorcycles.
TradeTrucks.com.au is the online extension of
Trader’s market-leading print products, Deals On Wheels and
Owner//Driver, both of which have maintained strong circulation and
classified advertising volumes in the face of the gradual shift to
online.
In the most recent CAB audit period to June 2012, Deals On
Wheels achieved a powerful 2 percent year-on-year surge in paid
circulation to 22,998 per month; while Owner//Driver’s monthly
circulation was stable at 37,886 in the September 2012 CAB
audit.
For those who utilise print and web, TradeTrucks.com.au offers the best of both
worlds, quickly and easily delivering thousands of the used trucks,
trailers, parts and accessories advertised for sale in print in
Deals On Wheels and Owner//Driver online, in an intelligent
searchable database that puts buyer and seller together fast.
Plus, if you’re looking to sell your own rig, you can do it
quickly and easily. Just $30 will get your vehicle advertised
online and in print in Deals on Wheels magazine.
Utilising industry-specific databases, built by transport
industry specialists, each website will make it easier for users to
search for the widest range of stock. All listings are sortable by
make/model, type, sub-type, manufacturer, mileage, price and
location, and allow for multiple combinations to make finding the
equipment you want that much easier – 24/7.
In addition, the website will leverage the unrivalled editorial
resources of Trader to provide visitors with exclusive access to
news and reviews of equipment for sale, including many
industry-leading on-road video tests produced by our team of
experts.
Once you’ve researched, searched for and compared that perfect
truck, trailer, part or accessory, you can choose a variety of ways
to contact the seller, whether by email, mobile site or unique
number – be it a dealer or private advertiser.
Importantly, for buyers on the move TradeTrucks.com.au is also available in mobile
and tablet-friendly versions.
For sellers, too, TradeTrucks.com.au delivers significant
benefits.
Backed by an extensive marketing campaign leveraging Trader’s
unrivalled suite of print and online titles, plus a national
outdoor, regional radio and unrivalled level of web advertising,
the new site continues Trader’s commitment to helping deliver
dealers a wider audience for their stock.
Internal research shows that as much as 50 percent of traffic to
Trader’s websites, including Fullyloaded.com.au,
BusNews.com.au, ChainMail.com.au, NewBussearch.com.au and NewTruckSearch.com.au, comes from organic
search – that is, outside its core print readership.
Using the next-generation TraderAds2 dealers will be afforded
one place to create advertisements and manage inventory, the
ability to publish advertisements across multiple channels,
including print and online, third-party websites, social media and
much more.
From January all online advertisements will run until the item
is sold.
Trader will also offer a range of standard features inclusive
of: market valuation, sales trends tools, recent selling prices,
and a specific valuation for the latest addition to the lot.
Also included is a complete inventory management tool that can
produce customised reports showing both current and historical
trends.
This unique combination of print and web adds up to a richer,
more user-friendly and powerful tool for both buyers and sellers,
according to Trader CEO Keith Falconer.
“With a collective audited circulation of more than 80,000
copies a month, Trader’s print titles remain the go-to for buyers
of trucks, trailers, parts and accessories.
“And given the average reader is a 50-plus-year-old male, we
expect this to continue for some time yet,” Falconer says.
“However, the launch of TradeTrucks.com.au is in line with our strategy
to offer our unique content, whether that be editorial or
advertising, across all available channels – print, web,
tablets, mobiles – and let the customer choose.”
For more information on the new websites, contact Mike Hancox,
Trader’s Group Sales Manager – Transport, on 03 9567 4178/0478
314 373 or at mike.hancox@bauertrader.com.au