Iveco Daily 4x4 Tours Across Africa

To mark the official debut of the Iveco Daily 4x4 in the African market, Iveco will take two of the vehicles through six countries as part of the “Daily4Africa” road show.

In the span of 45 days the Daily will cover over 11,000 kilometres in order to reinforce the Iveco brand image. The team of drivers, who belong to the Taurinorum Travel agency, specialise in large scale expeditions and will ensure the vehicle is properly equipped.

Starting in Johannesburg, they will travel through Swaziland, Mozambique, Zimbabwe, Botswana and Namibia, making scheduled stops at Iveco dealerships. During the stops, press and the general public will be invited and test drives will be available.

Another objective of the trip is to communicate the message of road safety and correct driving behaviour. To promote this, the team will distribute pamphlets outlining safe driving practises.

The documentation of the trip will include both video and photography, which will be published in real-time on Iveco’s website and social network pages.

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