(Third party advertorial) Thousands of Queensland transport companies are steering towards a new form of guerilla marketing that transforms the humble license plate into a professional and identifiable decal, driving brand awareness around the clock.
While personalised plates are nothing new, their reputation as a strategic and viable business decision for small and large fleets is gaining serious industry momentum.
As Queensland businesses fork out billions on traditional forms of advertising, the Business Plate platform is proving a simple, savvy and cost-effective way to get transport brands on the move.
According to Melanie Cavanough from FK Gardner and Sons, the plates keep both Marketing and Fleet Managers smiling.
“Our fleet is our best source of advertising. Having a large fleet, it makes it easier to identify vehicles as the plates are consistent and easily identifiable” Ms Cavanough said.
Business plates are tax-deductible and individually designed to capture specific brand essence, featuring logo, company name, web address, phone number and even company slogans.
With discounted price points for bulk purchases and complimentary mockup design for new customers in September, PPQ expects the green light from a host of industry heavyweights.
PPQ General Manager Jemma Elder says industry confidence and growing plate popularity comes as no surprise.
“In this climate, companies must find new ways to connect, away from the clutter of billboards, television and mainstream press. This unique medium allows the industry to capitalise on existing assets and take a clean marketing message to the streets.”
 |
It’s an irresistible proposition, a moving mini-billboard with a captive audience and a great way to manage and identify fleets. According to PPQ, it gets your fleet working for you.
The ability to reserve future plate combinations also means administration of new fleet vehicles can occur before they arrive. Business Plates get you on the road faster.
Business Plates retail at $495 but volume discounts put the industry average at just $350. To take advantage of PPQ’s September offer and to find out first-hand how to drive profitability with a plate, log on to ppq.com.au or call (07) 3333 3906.
Plates can be purchased on layby and come with a 7-year manufacturer’s warranty.
http://www.ppq.com.au/Business/Welcome.aspx