Bridgestone takes digital leap

Bridgestone Australia and New Zealand has digitised its operations with the roll-out of the B Mobile platform

Bridgestone takes digital leap
B Mobile in action


The development and implementation of the B Mobile system eliminates the outdated paper job card and moves workflow onto a tablet-based software system.

Bridgestone cites the rise of telematics, improvements in cloud technology and Chain of Responsibility (CoR) as key reasons for taking on the locally-developed software system.

The B Mobile technology has been developed and tested over a number of years using some of Bridgestone’s biggest customers in Australia and New Zealand.

"Technology is changing the way every business operates, and some industries are better geared to adapt," says Bridgestone Australia and New Zealand Managing Director Stephen Roche.

"Bridgestone is in the process of taking what has traditionally been a very manual job, and developing the tools specific to our business in order to streamline our whole commercial fleet business model.

"The broader implementation of B Mobile is incredibly exciting for Bridgestone. It demonstrates how we are more than a supplier of quality products to Australian and New Zealand fleet customers, but rather a true business partner," he says.

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Bridgestone technicians are issued with a tablet device featuring the B Mobile software, and in 2018 the number of technicians using the devices more than doubled.

From the B Mobile dashboard they can access fleet lists and tailored service level information for each site they visit.

B Mobile will produce a list of all scheduled maintenance for a particular depot’s vehicles, recording all pressure checks, rotations and replacements.

"B Mobile provides numerous benefits for our customers and for our business, and supports our customers in the chain of responsibility," Roche says.

"It records the work that has been conducted on our customers’ vehicles, but also flags maintenance that needs to be carried out.

"In turn, it provides better visibility of our service and increases the efficiency in which we can provide fitment information to depot managers."

The B Mobile concept was born through an internal Bridgestone leadership program that encouraged workers to identify challenges and opportunities.

The platform also streamlines account management and invoicing for Bridgestone’s major fleet customers as an extension of Bridgestone’s Total Tyre Management model.

"The implementation of B Mobile is a monumental shift for Bridgestone, requiring significant investment in development, training and change management," Roche says.

"However, the rewards are being seen as the platform continues to be utilised by additional sites, and more and more technicians adapt to the new business model.

"Bridgestone is determined to deliver superior products and service to all our customers, but we also identify that major fleets have different requirements. B Mobile was developed locally to allow us to serve our major fleet customers with even greater efficiency and accountability in the future."

Bridgestone plans to use more than 25,000 data inputs per week from B Mobile to continue improving its Total Tyre Management offering.

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