Salvation Army and Coca-Cola kick off Christmas Truck Tour

Coca-Cola and The Salvation Army have teamed up to take the Christmas Truck Tour to communities around the nation for 2018


Coco Cola Festive Truck 1.jpg

The ‘It Feels Good to Give’ tour kicked off in Sydney last week, with the red International ProStar setting off on its festive journey.

The tour stops in Perth, Adelaide, Broken Hill, Melbourne and Hobart to host community Christmas events, before returning to Sydney in time for Woolworths Carols in the Domain on 22 December.

The ProStar is setup to tow a single trailer holding gifts for the ‘Secret Santa’ events set to take place throughout the tour.

People can register to participate in the Secret Santa by selecting a bauble as they enter the event, giving them a gift tag of a recipient at the next tour stop.

Participants then choose a gift from the present station and handwrite a message on a Christmas card, which the truck will deliver to the recipient at the next stop.

Everybody is then welcome to share in a festive meal and Coca-Cola No Sugar, while enjoying entertainment provided by The Salvation Army.

IVECO Marketing Manager Darren Swenson says the company is extremely excited being able to provide a truck for the festive initiative.

"It’s fantastic to assist in spreading some Christmas cheer at this time of year," Swenson says.

"By all accounts the Coca-Cola Christmas Truck Tour was a huge success in 2017 and this year it’s traversing a lot more of Australia, doubling its stops.

"The ProStar is an ideal truck for the task, providing ample horsepower, the convenience of an AMT and a full standing height cabin, providing the driver with plenty of space when they’re parked-up.

"And of course the trailer has just about as much payload as Santa’s sleigh.

"We’re also very pleased at the level of detail that Coca-Cola have gone to in preparing the truck for its Christmas tour – with its colourful wrap and extensive use of lighting, the ProStar looks exceptional and we know that attendees throughout the tour will get real enjoyment from seeing it up close," he says. 

For more information about the tour or to find out where you can see the Coca-Cola Christmas Truck up close, please visit:

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