DEALS DATA: Buyers load up on Drake


Exclusive new data reveals the most searched and enquired upon trailer brands

DEALS DATA: Buyers load up on Drake
Drake Trailers

 

Drake was the most-searched trailer brand on the Bauer Media Group classifieds network for the period January 1-June 16, 2019.

Some 2,100 second-hand trailers – from A trailers to water tankers – are currently advertised for sale across the network comprising Fullyloaded.com.au, OwnerDriver.com.au, TradeTrucks.com.au, TradeEarthmovers.com.au, TradeFarmMachinery.com and TradePlantEquipment.com.au – reaching an average of almost 500,000 ‘unique’ in-market buyers each and every month.

Despite accounting for just 2 per cent of stock, the Brisbane-based manufacturer generated 19.9 percent of searches and 3.2 per cent of enquiries in the period.

Not far behind was fellow Queensland-headquartered brand Moore Trailers, which comprised 15 per cent of searches and 2.5 per cent of enquiries; well ahead of Tieman (8 per cent of searches and 0.72 per cent of enquiries), Vawdrey (4 per cent of searches and 0.72 per cent of enquiries), and Barker (3.7 per cent of searches and 1.4 per cent of enquiries).

Notably, Derrimut-based Kreuger – which accounts for 6.2 per cent of stock for sale – was the most enquired upon trailer brand in the period, generating 3.6 per cent of enquiries from just 2.4 per cent of searched.

For our full analysis of trends in the second-hand trailer market see Issue 442 of Deals on Wheels magazine, on sale July 8. Click here to subscribe: https://www.magshop.com.au/Deals-on-Wheels.

 

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