DEALS DATA: Japanese makes garner attention

Exclusive new data reveals Japanese makes including Hino, Fuso and UD are attracting increased interest from used truck buyers


Searches of trucks for sale on Bauer Media’s truck and machinery classifieds websites dipped 8.5 per cent in the period January 1-October 31 of this year, in line with the year-to-date decline in new truck sales (-8.96 per cent), exclusive new data reveals.

The drop in search activity was despite inventory hitting an all-time record in October 2019 – 28,949 items, up 21.2 per cent on the previous October; and enquiries jumping 4.2 per cent in the month to hit their highest level since May 2019 (although year-to-date enquiries are almost 20 per cent off the corresponding period of 2018).

While Kenworth retained its title as the most-searched truck make, accounting for just under 35 per cent of all activity, searches for the brand were down 11 per cent in the period compared to the same time last year.

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Searches for the second and third most-searched brands – Isuzu and Mack – were down marginally at 2.5 per cent and 2.4 per cent respectively; while the fourth most-searched make, Volvo, saw activity drop almost 13 per cent in the latest period.

Notably, the fifth most-searched brand, Hino, experienced a 7.6 per cent jump in search activity; as did fellow Japanese makes Fuso (up 70.4 per cent) and UD (up 8.5 per cent). Other brands to experience a lift in search activity were DAF (up 1.2 per cent); Iveco (up 0.5 per cent); and Mercedes-Benz (up 2.2 per cent).

In terms of actual enquiries, Isuzu retained top stop in the latest period, with a 13 per cent jump in submissions seeing it account for 21.3 per cent of all enquiries; and while Kenworth remained in second place at 14.5 per cent, buyer interest in the brand declined with enquiries dropping 13 per cent year-on-year.

Most other brands experienced declines in enquiry levels in the latest period.


Drought drives interest in water trucks

Buyer interest in second-hand prime movers and tippers has waned this year – and drought is the likely cause of increased interest in livestock and water trucks.

Prime movers remained the most-searched and enquired-upon truck type on Bauer Media’s truck and machinery classifieds websites in the period January 1–October 31 of this year – though livestock and water trucks experienced the largest growth in buyer interest, exclusive new data reveals.

In the 10 months to end of October, prime movers accounted for 30.58 per cent of all searches, down from 31.36 per cent in the previous corresponding period; and almost 32 per cent of all enquiries, well off the 36.14 per cent in the same period of 2018.

Similarly, interest in tippers was down in the latest period, comprising 21.33 per cent of total searches, compared with 23.24 per cent previously; and 17.52 per cent of enquiries versus 18.25 per cent in the same period last year.


In contrast, livestock trucks accounted for 3.7 per cent of total searches in the year to October 31, 2019, well up on the 2.2 per cent share in 2018; and 1.38 per cent of enquiries, almost triple its share in the comparable period of last year.

Water trucks, too, experienced strong growth in buyer interest, comprising 3.31 per cent of all searches (up from 2.56 per cent previously), and almost 2 per cent of total enquiries.

Most other truck types experienced declines in searches and enquiries, with the exception of pantechs (share of searches up from 2.4 to 2.84 per cent; and share of enquiries up from 6.1 to 6.73 per cent); and tray trucks (share of searches up from 3.56 to 4.02 per cent; and share of enquiries up from 9.32 to 10.6 per cent).


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