Phone holds the line

Tuesdays are the most popular day for making enquiries on the Bauer Media Group truck and machinery classifieds network, exclusive new data reveals.

DOW 452 Enquiries by day Mar 20.jpg

In the period October 2019-March 2020 almost 20 per cent of weekly enquiries were submitted on Tuesdays; ahead of Wednesday when just over 16 per cent of enquiries were lodged.

Phone remains the most popular source of enquiries, accounting for 75.09 per cent of total enquiries in calendar year 2019, separate analysis shows. This is slightly up on 2018 when 74.07 per cent of enquiries were by phone, but down on 2015when a record 78.83 per cent of enquiries came via phone.

DOW 452 Enquiries by State Territory Mar 20.jpg

Conversely, email has grown from 11.17 per cent of weekly enquiries in 2015, to 24.9 per cent in 2019.

Geographically, NSW accounted for the largest share of enquiries in 2019, at 31.01 per cent, ahead of Victoria (27.88 per cent), Queensland (23.25 per cent), WA (8.3 per cent), SA (7.39 per cent), and Tasmania (1.13 per cent).

DOW 452 Enquiries phone vs email Mar 20.jpg

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