Hino breaks sales record despite tough times

Record monthly sales and market share gains buoy Japanese brand

Hino breaks sales record despite tough times
Bill Gillespie


Hino Australia reports a monthly sales peak of 752 units in June 2020, breaking a 14-year record.

Its previous best was 690 in March 2006, representing an 11 per cent increase.

In market share terms, the June monthly total tops 20 per cent of national truck sales, with the year-to-date tally coming in at 19.1 per cent, a total year-on-year growth of 2 per cent.

Hino notes the first six months of 2020 came in at 2,568 sales, down only 5 per cent over the same period last year, while the Australian truck market has dipped 17 per cent over the corresponding period.

The Japanese truckmaker says it is buoyed by a raft of new products over the past two years and the imminent arrival of the new 300 Series models.

"This is an enormously encouraging sales result for Hino and our dealers, and further reinforces that if you get the product and customer service right, then the sales will follow, despite the tough times," Hino Australia general manager for brand and franchise development Bill Gillespie says.

Hino's recent moves on its 300 and 500 Series, here

The momentum for Hino was largely driven by the medium-duty segment, where the Hino 500 Series was the market leader in the vital Victorian market.

"Significant updates to the Wide Cab in 2017 and Standard Cab in 2019 mean the 500 Series range features a raft of standard safety features are class-leading," Gillespie says.

"To lead Victoria in medium-duty sales and improve overall market share is quite an achievement and comes on the back of a concerted effort by Hino and its dealers across the board.

"Obviously, the market is still uncertain right now, with almost daily occurrences likely to impact sales, but we remain confident that Hino has the products and the brand to succeed, even in very tough conditions.

"The impact of the COVID-19 pandemic has varied greatly across Australia over the past few months, and we remain cautiously optimistic about the second half of 2020.

"Hino dealerships across the nation remain operating with standard business hours, while taking a proactive and responsible stance to ensure the health and safety of our community."


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