BRE appoints east coast managers

Bruce Rock Engineering’s national expansion has taken another step forward

BRE appoints east coast managers
BRE general manager east coast Brenton Deane (left) and sales manager east coast Jason Maxworthy.


Road transport equipment supplier Bruce Rock Engineering (BRE) has unveiled its new east-coast management to handle its national expansion.

Following the WA-based company’s expansion launch at the International Truck, Trailer & Equipment Show in May – where it announced a move to open offices on the east coast and supply equipment to Victoria, New South Wales, Queensland, and Tasmania – BRE has now unveiled the appointments of Brenton Deane as east coast general manager and Jason Maxworthy as east coast sales manager.

Both join the company with over 20 years of experience; Deane as a senior executive in charge of bus, coach, and road transport businesses and Maxworthy as a heavy vehicle mechanic and salesperson.

To be based in the New South Wales office, both will oversee BRE’s new growth strategies in the wake of becoming the the national distributor for North American OEM Wabash National.

"BRE has a solid reputation for designing and building road transport equipment in-house, and following our partnership … the company now has the capacity to deliver end-to-end road transport services to the east coast," Deane says.

Sentiment backed by Maxworthy, who says the company prides itself "on being a one-stop-shop for unique road transport designs and manufacturing".

"The company’s recent partnerships and new facilities on both sides of the country will help us deliver innovation, superior product performance and customer satisfaction on a national scale," he says.

Speaking in May, BRE’s managing director Damion Verhoogt announced the Wabash equipment deal as "a significant milestone for the company," which "will significantly increase our capability to provide a full range of products and services including a new line of refrigerated transport across the country".

"With over 36 years of experience in the industry, we have a proud history of designing and building industry leading road transport equipment," he continued.

"We have always been respected as an innovator in the industry and the award as the sole national distributor for Wabash equipment is a testament of confidence in our company."

In other news for the manufacturer, BRE has unveiled plans to officially open the first of their new facilities to house the manufacturing and servicing of their drop decks, flat beds, dollies, tippers and skel trailers in Forrestfield Western Australia.

The company says the opening will be in August.



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