Scania teases new truck generation launch

Providing few details, the Swedish truck maker says a new range of truck swill be unveiled in August

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Scania has announced it will launch "its new truck generation" for the European long-haulage segment on August 23.

Simultaneously celebrating its 125th anniversary, Scania says the launch will be the "public debut of the largest ever investment in new products and services" by the company.

The truck maker will unveil the new line-up in "several phrases" across a "carefully planned schedule" and will continue to sell its current truck generation in parallel.

"The gradual introduction of the new generation will start with applications for trucks in the European long-haulage segment and will later be followed by additional truck variants," Scania says.

"The common denominator is that Scania has developed a broad range of tailored products and service solutions, which help to reduce operating and maintenance costs, and also to boost vehicle uptime."

Hoping to define itself as the leading manufacturer in sustainable transport, Scania’s executive vice president sales and marketing Christian Levin says he is "convinced that what Scania will unveil on 23 August will be talked about – both inside and outside the industry."

"We are now in the final phase of preparing the sales and service network as well as the European production units," Levin says.

"At the moment, we are not providing any further information about the many innovations, which are in store."

The only hint of what may be launched is the steering wheel image above.


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