Scania calls on angels to tackle fatigue


A new app-based approach to fatigue management from Scania ropes in families and friends

 

In a novel approach to driver fatigue management, Scania in Russia has developed an app that calls on the family of drivers to encourage them to take a required rest.

The Scania Angel Call app, a product of the truck maker and creative agency Geometry Global, is a free download that is installed on both the drivers’ and family members’ mobile phones and, should a driver be falling asleep, it will alert their family to call the driver and convince them to take a rest.

Putting the issue of whether drivers should be receiving calls while on the road aside, the app connects to Scania’s Fleet Management system (FMS) to monitor the driver’s on-road time.

Should the allowed time be up and the truck continues on its journey, a warning will be issued.

"We believe Angel Call is an unusual and very interesting way to promote our Fleet Management System," Scania-Rus head of marketing and business support Varvara Astakhova says.

"Here in Russia drivers often perceive FMS as something hostile, used by their employer to control them.

"So our challenge was to convince them to the contrary – that Scania and the fleet management system can help to take care of them."

Scania says initial reports of the solution have had a "powerful effect" on drivers but hasn’t announced if the service would come to Australia.

Watch the truck maker’s informational video below.

 

 

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