Australia is land of the LandCruiser says Toyota


Small market is mouse that roared for Japanese manufacturer

Australia is land of the LandCruiser says Toyota
The LandCruiser has secured a place in local automotive history

 

More Australians have bought a Toyota LandCruiser than customers from any other nation, according to Toyota Motor Corporation internal figures at headquarters in Japan.

The company says the figures show Australians account for 10 per cent of all LandCruisers sold globally since its 1954 inception.

Local LandCruiser sales have recently passed 700,000, while the global total is just shy of seven million vehicles.

"LandCruiser's 63-year history makes it the longest-serving Toyota vehicle brand, originating 12 years ahead of another long-time customer favourite, Corolla," Toyota Australia says.

The local LandCruiser tally includes 370,000 workhorse vehicles, including the current 70 Series range plus 330,000 wagons including the latest 200 Series.

While annual LandCruiser sales are now topped by the United Arab Emirates, Australians last year still weighed in with 11.3 per cent of global sales – almost 19,000 vehicles out of a global total of more than 166,000 sales.

The all-time sales figures do not include Prado wagons that also bear the LandCruiser name, of which more than 260,000 have been sold in Australia.

"LandCruiser's history in Australia stretches back to the 1950s when construction magnate Sir Leslie Thiess bought several vehicles for use on the rugged construction trails of the Snowy Mountains Hydro Electric Scheme," Toyota Australia notes.

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