Hino restructures for customer focus

Company appoints national sales manager and head of customer and brand in management reshuffle

Hino restructures for customer focus
Hino Australia's head of customer and brand Dimitri Andreatidis


Hino has appointed two staff members to new roles within its Brand and Franchise divisions as it seeks to lift its focus on customer service.

Hino Motor Sales Australia has combined its customer experience and marketing departments into one entity, to be headed by its Dimitri Andreatidis, who has served as the company’s National Marketing Manager since September 2017.

Company general manager for brand and franchise development Bill Gillespie says Andreatidis’ appointment as Hino’s Head of Customer and Brand is the start of a new era for the company.

"This is a vital change for Hino as we seek to combine our Customer Experience direction with greater synergy between our overall Sales, Customer and Marketing areas," he says.

The company has also appointed staffer Brian Wright as National Sales Manager for the company, with all its Dealer Sales and National Fleet teams to report to him.

"The sales area has grown significantly in 2018 and we aim to continue that growth in both retail sales and in the highly competitive area of fleet sales in 2018 and beyond," Gillespie says.

Both men started their new roles on July 2.

Hino Australia is also currently in the process of hiring a new applications engineer as it prepares for new models to be introduced.

"This expansion will ensure further support to our dealer network and ensure that Hino can respond to the contemporary customers’ expectations on product development," Gillespie says.

The appointments follow a series of expansions for the company, with new dealerships opening in Brisbane, Sydney and Melbourne over the past two year.

Gillespie says the company had enjoyed success in the first half of 2018, capturing 26.7 per cent and 4.1 per cent of the medium duty and heavy duty markets respectively year-to-date.

"The new 300 Series 4x4 has also been extremely popular, capturing 19 per cent of the light duty 4x4 segment in just over seven months," he says.

"It’s too early to go into details but we are quietly confident of our sales success continuing with a new product due in our showrooms by the end of the year."

Demand high for Hino 300 4x4. Read more



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