Buyers turn off tablets


Mobile and desktop now dominant devices for searching, comparing and buying items for sale on Deals on Wheels and sister websites – with tablets fading from view at a rapid rate

DOW 459 Enquiries by State Territory map image.jpg

Tablets now account for a little more than 8 per cent of visits to TradeTrucks.com.au and sister websites BusNews.com.au, Fullyloaded.com.au and OwnerDriver.com.au, new data reveals.

In the nine months to September 30, 2020, just 8.13 per cent of visits to the websites were via tablet, down from 11.66 per cent in the comparable period of 2019 and 12.62 per cent in the first three quarters of 2018.

DOW 459 Sessions by device.jpg

Mobile, meanwhile, jumped from 52.52 per cent of visits in the period January 1–September 20, 2018, to 55.01 per cent in the corresponding period of this year.

Surprisingly, desktop sessions grew from 34.85 per cent of visits in 2018, to 35.59 per cent in 2019, and 36.85 per cent in 2020 – most likely as a direct result of in-market-buyers being more desk-bound due to COVID-19.

The data also reveals that phone remains the dominant method of enquiring on the 24,000+ stock items for sale on the websites, accounting for 73.66 per cent of total enquiries in the year-to-date (YTD), down slightly on 2019’s 74.68

DOW 459 Enquiries by Phone vs email.jpg

Meanwhile, Mondays and Thursdays rank as the most popular days for making enquiries.

In the nine months to September 30, 2020, 16.65 per cent of enquiries were made on Mondays, just ahead of Thursdays at 16.15 per cent.


Our data shows bus buyers are on board. More, here


Interestingly, Wednesdays dropped from the second most popular day for enquiries in the same period of 2019 to third this year, at 15.91 per cent, marginally above Tuesdays on 15.67 per cent.

 DOW 459 Enquiries by day.jpg

Geographically, NSW continues to account for the largest share of enquiries YTD (34.53 per cent Vs 33.87 per cent in 2019), ahead of Victoria (26.91 per cent Vs 27.37 per cent in 2019), and Queensland (25.24 per cent Vs 25.51 per cent in 2019).

Notably, enquiry levels in Victoria have held up during the state’s severe economic lockdown, with enquiries jumping more than 15 per cent month-on-month in September, ahead of NSW (+13.8 per cent), Queensland (-12.5 per cent), South Australia (-22.6 per cent), and Western Australia (-10.5 per cent).

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