White becomes new Isuzu national dealer sales manager

Newly created role to bolster sales team for post-Covid stimulus measures

White becomes new Isuzu national dealer sales manager
Craig White


Isuzu Australia Limited’s (IAL) former dealer zone manager for South and Western Australia, Craig White, has been appointed to a new company role of national dealer sales manager.

The move is said to strengthen the sales team in response to government Covid-19 stimulus measures providing an attractive incentive for business investment.

White has a decade-long career in automotive sales, including extensive experience with key accounts in companies such as Michelin Tyres, and three years leading Isuzu Trucks’ dealer sales team in South and Western Australia.

White says he hopes to add value to the sales team by bolstering relationships between customers, dealers and Isuzu management.

"From my time out in SA and WA I have a good feel for the economic climate and the buyer’s market, which can be quite different to what is experienced in the eastern states," White says.

"This will assist in maintaining my focus on delivering from a national perspective and ensuring that we have the right strategies in place to support the needs of each state and market.

"I’m looking forward to improving what we’ve done already, and to really putting an exclamation mark on why Isuzu is the number one truck brand in Australia.

White is also keen to see IAL’s zone managers further empowered with tools to support Isuzu’s growing dealer network.

"Part of my goal is to help streamline some of the processes between Isuzu, our zone managers and our dealerships, which will ultimately make it easier for them to sell product.

"COVID has highlighted the importance of inventory management, getting the right stock on the ground at the right time, and I’ll be working on this is as a priority.

"But my key message to our dealer network and zone managers is this, we are number one. How can we be better?"

Jeff Gibson was recently appointed Isuzu engineering support manager

IAL national sales manager Les Spaltman welcomes the appointment. 

"We’ve made the important decision to support our exceptional dealer network and our customers by strengthening IAL’s senior sales management team," Spaltman says.  

"The role of National Dealer Sales Manager has been introduced to ensure our customers get the most from their experience with Isuzu, and the best possible outcome when buying Australia’s market-leading product. 

"With Craig’s expertise added to the mix with our highly experienced national fleet sales manager, Tony Kerr, we have the ability to stretch our legs and aim for even higher sales volumes in the coming years. 

"Craig has done fantastic work for Isuzu and I have every confidence he will continue to excel in his new role. 

White’s appointment and re-deployment of vital personnel, including the promotion of Marcela Godoy to sales operations and inventory manager, signals IAL’s commitment to Isuzu Trucks’ future growth, allowing senior IAL leadership opportunities to focus on high-level strategy, according to the company statement. 


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