Truck radio rolling on for 2023

Life is rocking and rolling in the busy world of Australian Truck Radio as the new digital station continues to grow its fan base across the nation

Australian Truck Radio is continuing to evolve in line with its motto of “we listen to you, so you’ll listen to us”.

Founder and broadcaster Simon Smith says the station’s playlist is constantly updated in response to listener feedback and the station has also boosted its traffic reporting via a partnership with the Australian Traffic Network to provide regular national road reports.

“They provide reports for every State and Territory, seven days a week,” Smith says.

He says another welcome addition for the station is a partnership with trucking charity Healthy Heads in Trucks and Sheds (www.healthyheads.org) who will regularly share tips and hints on the radio to help drivers stay safe and healthy on the road.

Smith, who ran the Big Rig Road Show for 12 years before launching Australian Truck Radio, says it’s been exciting to see downloads of the station’s App increase as the word spreads about the only nationally dedicated 24 hour, seven-day-a-week, digital station targeted directly at truck drivers. 

He says the ability for listeners to lock on to the station and keep listening regardless of which borders they crossed was proving to be a big positive for drivers who were otherwise forced to constantly scan the airwaves to find a station they liked in the area they were driving through.

Fresh off the back of a successful Top 500 countdown over the Australia Day long weekend, Smith says the station is now busy planning a musical feature for the upcoming Easter break and is also working on something special for the upcoming Brisbane Truck Show in May. 

The station’s regular guest list is growing too with Transport Women Australia Ltd chairwoman Jacquelene Brotherton and NatRoads CEO Warren Clark among the industry experts joining the conversation and sharing their take on the state of the trucking industry.

On a personal level, Brotherton has recently joined Australian Truck Radio team as Public Relations Manager, bringing with her a passion for all things trucking fuelled by her own transport industry career of more than 40 years.

For Smith, the radio journey is only just beginning. “We are all about supporting the trucking industry, the companies that work with it and the people who move the nation daily.”

He says it’s well known in the industry that radio is not a glass house and that at the end of the day delivering what the listener wants is the key to success. 

Smith says feedback, whether it’s ideas for shows, song requests, shout outs, or dislikes, are always welcome via text on 0401 912 255 or by going online to www.australiantruckradio.com.au

 

* Australian Truck Radio is backed by Prime Creative Media, who is also the
publisher of Deals on Wheels

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