Truck sales continue to soar in 2024

Heavy and medium truck sales have dominated this month’s sales results

The truck sales results for February 2024 are in, and it’s recording breaking territory for total sales across the heavy duty, medium duty, light duty and commercial van segments.

The Truck Industry Council T-Mark Data*  has reported a total of 3,592 vehicles were delivered to the market this February, beating the previous record of 3,499 sales, reported in February 2023, by 93. The third highest February on record was way back in 2008 when 3,017 vehicles were delivered.

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The top 10 sales results, per brand, and across all categories for 2024 so far, as at February 29, are as follows: Isuzu (1808), Hino (679), Fuso (567), Kenworth (453), Volvo (434), Mercedes-Benz (251), Iveco (199), Scania (194), Mack (140) and UD Trucks (105).

Heavy Duty Trucks

With 1308 heavy duty trucks delivered in February 2024, a new record for the month has been set – well and truly over the previous record of 1,224 trucks, set in February 2023.

Across the top three brands in the category, each delivered more than 200 trucks last month, Kenworth (279), Volvo (247) and Isuzu (201).

Looking at vehicle deliveries, as at February 29, 2024, Kenworth has 20.1 per cent of market with 453 trucks hitting the road, followed by Volvo on 18.9 per cent with 426 trucks and Isuzu on 14.7 per cent with 331 trucks sold so far.

Scania (194), Mack (140), Mercedes-Benz (138), Fuso (120), UD Trucks (98), Hino (78) and Iveco (64), round out the top 10.

Medium Duty Trucks

While February had an extra day than usual this year, the total sales of 649 vehicles in 2024 vs 570 for the same month in 2023 would suggest there’s more at play in this market segment than an extra 24 hours of sales time. All up, to the end of February, there have been 1,089 medium trucks delivered, with Isuzu accounting for 53.4 per cent of those sales (582 trucks). Hino (332), Fuso (101), Hyundai (17), Iveco (14), DAF (11) Volvo (8), UD Trucks (7), Mercedes-Benz (6), and MAN (6) fill the balance of the top 10 sellers so far this year.

Light Duty Trucks

The Light Duty truck segment appears to have come off the boil a little when compared to this time last year, with 1,047 trucks delivered this February, compared to 1,280 sales in February 2023. Year to date, the segment has delivered 1,870 light trucks to market in 2024, down when compared to 2,269 in 2023 and slightly up on the 1,791 delivered in 2022. Not surprisingly, Isuzu dominates the segment with 47.9 per cent of the market share. In terms of year to date sales figures, the top 10 are: Isuzu (895), Fuso (346), Hino (269), Iveco (121), Mercedes-Benz (107), Fiat (69), Hyundai (27), Renault (17), Foton Mobility (9) and Volkswagen (8).

* NOTE: Truck Industry Council is the peak body representing all suppliers of on-road heavy vehicles in Australia.  TIC members represent 18 truck brands currently on sale in Australia, plus four truck engine and major component brands.

*T-Mark is a database that compiles all trucks (that is, non-passenger carrying vehicles with Gross Vehicle Mass above 3,500 kg) sold into the Australian market that comply with Australian Design Rules.  All road registered vehicles are captured, plus most of the off-road vehicles


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